Had reviewed about the advantages that IG has for business people, but there are also weaknesses or shortcomings in the Instagram application for you as a businessman. This time we will discuss the shortcomings of Instagram that sometimes you are not aware of. But, if your IG is already popular, you will feel it yourself with this.
- Lots of spamming
Often you don’t realize that the spamming process has started from people who want to promote but they want to be known on your IG account which already has more followers. And this is indeed very bad for the reputation of your business IG account.
- The video only has a duration of 1 minute which is quite short
Previously, Instagram had a video duration that was quite short, only 15 seconds, but now it has been extended to 1 minute. But it’s still not enough for you to promote if it has a duration of more than 1 minute.
- Have tough competition
Indeed, creating an IG account is very easy, you only need your email or mobile number. And now one person can also have several accounts, such as for your personal account and your business account.
- Always update every day so that item posts are always visible on your followers timeline
The Instagram application is the same as other social media, you have to be diligent in updating the timeline and instastory so that many people know about your merchandise. If you are lazy to update then your followers will remain the same and not many people know about your product.
- Small photo size
Indeed, photos that are supported by Instagram have a small size and can now be zoomed in and zoomed out for the brochures you have. But it still requires good quality when uploaded on IG. In addition, you also have to explain your photo in the caption column so that many understand and usually put a hashtag to add a wider following.
Those are some of the disadvantages of having an Instagram account for you as a business person. If you want to be successful in doing business with free applications like Instagram, you must be diligent in updating. Hopefully this information can help you in fixing your IG account which is still low on followers. So that you will have more followers and more customers too, so your business will be visited by more people.
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